Introduce Customers to Products They'll Love

Stop hoping customers discover your full catalog. With Insertr, automatically include targeted product samples based on what they've never tried—then track when those samples convert to full-size purchases.

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How It Works

Research shows customers who receive targeted product samples have 23% higher repeat purchase rates. Insertr uses two powerful targeting rules to identify the perfect cross-sell opportunity: Customer History (what they've never bought) and Current Order (what they're buying now).

Cross-Sell Strategies That Convert

Skincare to Makeup — Customers buying skincare haven't tried your makeup line? Include a mini mascara or lip product sample. Track when they come back for full-size makeup purchases.

Coffee to Tea — Coffee buyers who've never purchased tea get a sample of your best-selling blend. Conversion tracking shows exactly which samples drive the most category expansion.

Seasonal Preview — Summer shoppers get a sneak peek of your winter collection. Extend customer lifetime value across seasons by introducing them to products before they think to look.

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Frequently Asked Questions

How do I know which samples to send?

Start with A/B testing. Test different samples against each other and let the data show which ones drive the most full-size purchases. Insertr tracks conversion rates for each variant automatically.

Can I target customers who haven't bought a specific category?

Yes. Use the "Has Not Ordered Product Tag" rule to target customers missing purchases from a category. Combine with "Contains Product Tag" to target based on what's in their current order.