Turn First-Time Buyers Into Loyal Customers

The first order is your one chance to make a lasting impression. With Insertr, automatically add welcome gifts, thank you cards, and product samples to every first order—creating an unboxing experience that drives repeat purchases.

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Why First Orders Matter

Package inserts have a 96% open rate—compared to just 25% for email. Research shows customers who receive a personalized first-order insert are 50% more likely to make a second purchase within 90 days. That's the power of physical touchpoints.

Popular First-Order Strategies

Handwritten Thank You Card — Include a personal thank you note with every first order. This simple gesture shows customers they're valued and sets the tone for a lasting relationship.

Welcome Sample Pack — Let first-time buyers try products they didn't order. Track which samples lead to full-size purchases and optimize your product discovery strategy.

Time-Sensitive Reorder Coupon — Include a "15% off your next order - expires in 14 days" card. The countdown creates urgency and drives that critical second purchase.

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Frequently Asked Questions

Does it work with my 3PL?

Yes. Inserts appear as line items with SKUs in your Shopify orders. Any fulfillment system that reads Shopify orders—ShipBob, ShipHero, Deliverr, or your own warehouse—can pick and pack them automatically.

How much do inserts cost?

You manage your own insert inventory. Typical printed cards cost $0.15-$0.50 each. Insertr's software starts at $19/mo with a 14-day free trial.

Can I track ROI?

Yes. Insertr tracks which customers received inserts and whether they came back to purchase, with full revenue attribution and ROAS calculations.