Smart Targeting Rules

17+ Rule Types to Target the Right Customers

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Order Value Rules

Add inserts when orders exceed a value threshold. Perfect for thank-you gifts on high-value purchases.

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Customer Behavior Rules

Target customers by tags, order count, total spend, or subscription status. Reward loyal customers automatically.

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Product-Based Rules

Trigger inserts when orders contain specific products or product tags. Ideal for cross-sell samples.

Built-in A/B Testing

Test Different Inserts With Statistical Significance

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Split Traffic Testing

Randomly assign customers to different insert variants. Compare conversion rates with statistical confidence.

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Control Groups

Measure the true impact of inserts by comparing against customers who received nothing.

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Variant Analytics

View per-variant metrics including conversions, revenue, and ROAS to identify winners.

Conversion Tracking

Measure ROAS and Attribution for Every Insert

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Works With Any 3PL

Inserts are added as line items, so ShipBob, ShipHero, Deliverr, or your own warehouse fulfills them automatically.

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Automatic Attribution

Track when insert recipients make repeat purchases. Insertr calculates conversion rate and ROAS automatically.

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Discount Code Tracking

Include discount codes in your inserts and track redemption rates. See if recipients redeem more than non-recipients.

FAQs

Answers to questions you might have about Insertr.

What does Insertr do?

Insertr automatically adds physical marketing inserts to your Shopify orders. When a customer places an order, Insertr evaluates your rules and adds the right insert products as line items—so your 3PL picks, packs, and ships them automatically.

Who is Insertr for?

Insertr is built for Shopify merchants who want to turn order fulfillment into a marketing channel. Whether you're adding thank you cards, free samples, promotional inserts, or VIP gifts—Insertr automates it based on customer behavior.

Does Insertr work with my 3PL?

Yes. Insertr adds products as line items on your Shopify orders, so any 3PL that reads Shopify order data (ShipBob, ShipHero, Deliverr, or your own warehouse) will see and fulfill the inserts automatically.

How much does Insertr cost?

Plans start at $19/month for up to 250 orders. Unlimited rules, A/B testing, and conversion tracking are included on all plans. Start with a 14-day free trial—no credit card required.

Can I track if inserts actually work?

Absolutely. Insertr tracks when insert recipients make repeat purchases and calculates your ROAS, conversion rate, and revenue per recipient. A/B testing lets you compare different inserts head-to-head with statistical significance.

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